About

Joyce_Winnecke.jpgJoycelyn Winnecke, President

Joycelyn Winnecke is an accomplished executive who leads transformation and innovation in the rapidly shifting communications and media sectors. She brings a unique combination of strategy, content and business acumen. She is recognized for achievements in audience and revenue development, content and product creation, and community engagement. Joycelyn has a natural ability to communicate internally and externally.

Joycelyn orchestrated a turnaround of Tribune Content Agency, the global content syndication and marketing arm of Tribune Publishing.  As President of Tribune Content Agency, Joycelyn engineered transformation to digital products and markets, resulting in revenue and profit growth for the 98-year-old business serving 3,400 clients in 92 countries.

Previously, as Associate Editor and Vice President at Chicago Tribune, Joycelyn helped lead evolution  of the print newspaper to a multi-platform content and business services organization. A masthead editor and senior executive, she directed a diverse portfolio of revenue and audience development initiatives resulting in measurable success. She remodeled culture, content and delivery from print to digital focus, helping ensure Tribune’s survival in the changing media landscape. Joycelyn directed all lifestyle content across platforms, including food, health, real estate, travel, fashion and design.

She led the creation of Blue Sky Innovation, the news, advice and networking platform covering innovators and entrepreneurs; Trib Nation, the best-in-class engagement program instrumental in building reputation and loyalty through classes, public policy discussions and a weekly news-variety show for stage and radio; and Printers Row, a membership program offering a weekly literary journal and original fiction in digital and print formats plus author talks.

Joycelyn also served as Associate Managing Editor for National News at the Chicago Tribune and as Managing Editor at the Chicago Sun-Times.

Her work and leadership have been recognized by many, including Crain’s Chicago Business’s “40 under 40” and the Today’s Chicago Woman list of “Most Influential Women in Chicago.”  She serves as Vice President and a member of the Audit Committee for the YWCA of Metropolitan Chicago and is a member of the President’s Advisory Board for Governors State University. She is a member of The Chicago Network, The Chicago Club, the Economic Club of Chicago, City Club of Chicago and the American Society of Newspaper Editors.